Online campaign to celebrate the 15th anniversary of Guggenheim Museo of Bilbao (Spain). The campaign had as asset Ben Pridmore, the three-time winner of the World Memory Championship.
Ben Pridmore can memorise 930 binary digits in 5 minutes. He does it by inventing incredible stories in his head. We invited him to the Museum to create a story and see if he can remember it all. The amazing thing is not whether he can do it, but how he does it.
For this campaign we designed the landing and copies frames of the video.
Agency: Double You ❖ Art Director: Anna Coll ❖ Client: Guggenheim Museum of Bilbao

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